Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Over the last decade, Facebook has shifted from the most prominent social media into one of the biggest marketplaces. Facebook Advertisment
Digital marketing offers various channels for building communication with the audience: social media, emails, and messengers, search engines, SMS, web push notifications, etc. • Has global coverage. Over 1, 5 billion users visit Facebook daily. About 2, 3 billion — every month. More than 7 million active companies create ads for this massive audience. • Offers highly targeted paid ads. With Facebook Ads, you can tailor your promotions to a specific audience based on gender, age, location, job, interests — any demographical or behavioral data, which users willingly share with Facebook. • Makes organic reach possible. If you don't have resources to utilize Facebook Ads, build relationships organically by sharing materials that value people on your Facebook page. Your posts will show up in the newsfeed, though the high level of competition will make it harder to build an audience naturally. • Allows integrations with other marketing channels. Facebook marketing is not a single isolated system. You can combine it with other marketing channels, like email marketing, mobile marketing, search engine marketing, and Facebook Messenger ads, to develop a promotion mix that will increase your brand outreach. Benefits of Facebook Marketing: Website traffic. With this platform, you can drive your audience directly to your website. Moreover, these people will be higher quality leads than users who land on your site organically because they already know your company. Hence, you have more credibility in their minds. As a result, encourage your followers to visit your site to find out more about your products. Besides, Facebook generates a full-size image if your site page has one when linking to a site. Variety of ad formats. Facebook provides businesses with excellent opportunities that allow them to showcase their products from the best angles. Ads on this platform include both text and visual formats. You can boost your post by turning it into an ad, produce stories to show you’re behind-the-scenes, make a slideshow of your new collection, use carousel ads to demonstrate up to 10 products linking to the corresponding pages, etc. Positive impact on SEO. Some marketers claim that social media influences search rankings. For example, it's believed that robots consider your data in the about section while ranking. Moreover, your social media engagement contributes a lot. Shares, likes, and comments tell Google that people are interested in your brand and engage with it. Talk to a WEB READY expert and learn more about Facebook Marketing Strategy.
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